Malta Marittima Agency is partner in the ‘Best Med’ Interreg Med Project and hosted the kick-off Conference and first Steering Committee meeting for this project on Friday 31st January 2020, at the Plaza Hotel in Sliema.
During the kick-off Conference, local stakeholders had the opportunity to meet and discuss thematic issues with the Best Med project partners. Representatives from national Ministries and respective Authorities and maritime industry were present for the meeting.
The main specific objectives of Best Med are:
- Creating and coordinating integrated transnational offer for reducing seasonality (in time and space) and mitigating its negative effects;
- Enhancing cooperation and synergies across Med countries (including from the south MED shore) in order to promote the Med area as a unified – but diversified – destination in the global tourism market;
- Fostering sustainable tourism through cultural heritage policies in the Med area, promoting the redistribution of tourists from coastlines to inlands.